Performance Under Pressure
Kawneer
Advertising
CLIENT
Kawneer North America is the leading manufacturer of architectural aluminum building products and systems for the commercial construction industry. Providing single-source responsibility, their comprehensive product portfolio includes entrances, framing systems, curtain walls, and Kawneer and Traco windows. They are committed to responding to the industry’s needs, especially through meticulous engineering and product design. Headquartered in Norcross, Georgia, Kawneer is part of Alcoa’s global Building and Construction Systems (BCS) and operates throughout the United States and Canada.
SITUATION
The development of a new curtain wall from Kawneer brought with it extraordinary strength and impact resistance. Designed to meet increasing design pressure requirements and maintain top strength in the worst circumstances, the 1630 SS IR Curtain Wall needed a campaign worthy of the product. For this task, Kawneer asked Function: to create a strategy highlighting the 1630 SS IR Curtain Wall’s elite, durable performance.
RESULTS
Because the 1630 SS IR Curtain Wall boasts superior defense against high winds, heavy rains, and hurricanes, Function: chose to center the visual elements on this point. To showcase the product’s resilience, a city serenely sits in a glass bubble, protected from the damage of the surrounding rough seas and strong storms. Function: paired this powerful graphic with the tagline Performance Under Pressure to capture the increased impact resistance that makes the curtain wall an industry exception.
