Contractors’ schedules are fast-paced and demanding. With more days spent out of the office than in, contractors often have little time to check email, browse the Internet, meet with sales or read publications. So, as a building product manufacturer (BPM), how can you best get your message in front of them?
To get a deeper understanding of contractors and their professional habits, Function: and iSqFt conducted a comprehensive study designed to garner supporting data that will aid in communication efforts targeting contractors. Some of our key findings include:
•Approximately 40 percent of contractors are accessing industry websites over two hours per week, while spending less than one hour per week reading trade publications.
•Sixteen percent of contractors aren’t reading print at all, while only four percent don’t visit industry websites.
•Eighty-two percent of contractors go online at the office only.
•Three out of four contractors prefer industry websites as a better source of building product information over print magazines.
•Sixty-eight percent of respondents felt that websites are a more trustworthy source of information than print.
For more, a comprehensive report and executive summary, along with detailed survey results, is available for download here.
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