Business is about making connections. It's who you know and connecting them with what you have to offer. And that is what Function: does - ...

  1. Attack the Market at a Regional Versus National Level Define a manageable amount of key regional markets, approximately six to eight, and focus ...

A scene in the film Minority Report shows a flat screen TV greeting customers at stores with personalized ads. The Hunger Games’ notorious capitol society ...

Function: remains engaged with our clients target audiences to better understand their habits, thought processes and to stay ahead of industry trends. This enables us ...

In the age of social media, smart phones and online meeting tools, many people find themselves yearning for face-to-face interaction. Companies who put extra effort ...

Carl Seville, GBA Advisor It isn't easy to meet the energy and water requirements set by the LBC The Living Building Challenge uses the flower ...

 by Carl Seville, GBA Advisor This new non-profit has a solid pedigree and lofty goals Image 1 of 4 Adam Deck, the director of the ...

By Carl Seville, greenbuildingadvisor.com How I learned more than I expected at an affordable housing conference I recently learned that in Georgia, as well as ...

By Laura Davis, AIA, Dallas Architect There’s more to choosing an architect than what you’ll see in a résumé or proposal. Dallas Architects, Laura Davis, ...

By Megan Tinkler, meganleanne.com Often times the term “modern design” is misused and misinterpreted by the general public. It is thrown around casually to describe ...

Two-thirds of architects and designers, contractors and builders are using mobile apps. But out of those, what percentage are using mobile apps for business purposes? ...

It's no secret that product manufacturer websites are a key resource for product specification. On the other hand, did you know claims from the manufacturer ...

by Ted Hettick, New Business Director, Function: During one of our Construct Knowledge Series Webinars, an editor asserted that 75% of information would be gathered ...

In a year when large building and construction companies still felt the economic ripples of a hard-hit industry, Brian Zeis, president of Anjer Construction, said ...

Oscar Wilde once said, “There is only one thing worse than being talked about, and that is not being talked about.”   Today, in the age ...

Function: recently surveyed over 1,000 Manufacturers to examine the outlook for marketing building products in 2011. Through this research, we identified the direction of marketing ...

by Ted Hettick, New Business Director, Function: If you've met with me in person recently, you probably heard me talking about the contractor trend study ...

Researchers in the UK are attempting to create something radical for the building industry: a living building skin. Like coral, this carbon negative compound is ...

by Ted Hettick, New Business Director, Function: The other day I had the chance to visit with TVS Design's Sustainable Studio Director, Susie Spivey-Tilson. As ...

It’s important to tailor any marketing approach to the specific product and company, but with over twelve years of experience in this market, we at ...

Sure Social Media is a fun way to kill time with pointless status updates, playing games, sharing pictures, reuniting with old friends and keeping tabs ...

by Ted Hettick, New Business Director, Function: Ever heard of FUMIFU? I am a big proponent of acronyms and this one stuck with me. I ...

In PR, knowing market trends is a foundational element of doing business. In the last few years, nothing has made a bigger impact than the ...

ICC, ANSI, ASTM, ISO, ASHRAE - the string of monikers floating around in the world of building codes is a long one. And on March ...

by Ted Hettick, New Business Director, Function: As we move into March of Twenty Ten, we find winter begrudgingly winding down and tax season winding ...

Opening his State of the Union address with a reference to the periods of economic trouble America has faced and endured in the last century, ...

Recently, Function conducted a Webinar on the changing face of media relations. We brought in some of the most well respected and knowledgeable media experts ...

A New Culture For years the American mindset was “greed is good” (á la Gordon Gekko in the 1987 movie “Wall Street”). We produced a ...

There was a time that marketers reached their audiences solely through print – printed pieces of mail, printed advertisements in magazines and newspapers, and printed ...

by Jessi Probus, PR, Function:photo credit: Nationalgeographic.com It finally happened. Thanks to Al Gore, polar bears, and time-lapse glacier photos, being green is trendy. Celebrities ...

by Joslyn Fagan, Director of Public Relations, Function: For those of you who read this blog regularly (you are out there, right?), you may remember ...

by Joslyn Fagan, Director of Public Relations, Function: As the mother of a six-month-old I spend a lot of time reading books that are designed ...

As a society we have become increasingly aware of the impact of our behavior on the global environment. We have found ourselves, in a short ...

In today’s tight market, competition is fierce. People and businesses are competing for jobs, clients and projects – using whatever means necessary to win. However, ...

Building Information Modeling, or BIM, is a design movement that has captured the interest of the industry and created a huge “buzz.” There’s still much ...