The ABCs of Product Marketing

A compilation of insights on Architects, Builders and Contractors preferences in: Communications, Information Resources, Product Attributes, and Brand Name Products.



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Function-ABCs_of_Product_Marketing.pdf




Function: Announces New Customized Strategic Roundtables

In the age of social media, smart phones and online meeting tools, many people find themselves yearning for face-to-face interaction. Companies who put extra effort ...

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It's Alive! Studying the Living Building Challenge

Carl Seville, GBA Advisor It isn't easy to meet the energy and water requirements set by the LBC The Living Building Challenge uses the flower ...

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Lifecycle Building Center Opens in Atlanta

 by Carl Seville, GBA Advisor This new non-profit has a solid pedigree and lofty goals Image 1 of 4 Adam Deck, the director of the ...

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Affordable Housing is Leading Green Building

By Carl Seville, greenbuildingadvisor.com How I learned more than I expected at an affordable housing conference I recently learned that in Georgia, as well as ...

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Consult Your Gut When Choosing an Architect – Dallas Architects Explain

By Laura Davis, AIA, Dallas Architect There’s more to choosing an architect than what you’ll see in a résumé or proposal. Dallas Architects, Laura Davis, ...

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The Return of Modern

By Megan Tinkler, meganleanne.com Often times the term “modern design” is misused and misinterpreted by the general public. It is thrown around casually to describe ...

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Mobile Applications in the Building and Construction Industry

Two-thirds of architects and designers, contractors and builders are using mobile apps. But out of those, what percentage are using mobile apps for business purposes? ...

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The ABCs of Product Marketing

A compilation of insights on Architects, Builders and Contractors preferences in: Communications, Information Resources, Product Attributes, and Brand Name Products.

: READ MORE
Function: Ads Honored in Architectural Record's 15th Annual Advertising Excellence Awards

Clever. Subtle. Clean. Just a few of the words used to describe the three advertisements designed by Function: that were honored in Architectural Record’s 2011 ...

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Spotlight On… Brian Zeis, Anjer Construction, Scottdale, Ga

In a year when large building and construction companies still felt the economic ripples of a hard-hit industry, Brian Zeis, president of Anjer Construction, said ...

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Give Them Something to Talk (or Tweet or Like or Blog) About

Oscar Wilde once said, “There is only one thing worse than being talked about, and that is not being talked about.”   Today, in the age ...

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Targeting the Contractor

Contractors’ schedules are fast-paced and demanding. With more days spent out of the office than in, contractors often have little time to check email, browse ...

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Marketing Building Products in 2011: Trends in Marketing Plans, Budgets and Priorities

Function: recently surveyed over 1,000 Manufacturers to examine the outlook for marketing building products in 2011. Through this research, we identified the direction of marketing ...

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Targeting the Contractor in 2011: Trend Research for the BPM

Function: collaborated with iSqFt on this study to gain insight into contractors’ professional habits and thought processes in order to aid the BPM in communication ...

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"The Changing Face of Media Relations": The Editors Tell All

Recently, Function conducted a Webinar on the changing face of media relations. We brought in some of the most well respected and knowledgeable media experts ...

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Opportunities for Growth in Institutional Building

Opening his State of the Union address with a reference to the periods of economic trouble America has faced and endured in the last century, ...

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Ideas to Build On: Energy Efficiency

A New Culture For years the American mindset was “greed is good” (á la Gordon Gekko in the 1987 movie “Wall Street”). We produced a ...

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Ideas to Build On: Content Management

There was a time that marketers reached their audiences solely through print – printed pieces of mail, printed advertisements in magazines and newspapers, and printed ...

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As Featured in Builder/Architect Magazine, Function:'s Editorial, "When Green Becomes Red"

As a society we have become increasingly aware of the impact of our behavior on the global environment. We have found ourselves, in a short ...

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Five Things Not to Do When Contacting Specifiers

In today’s tight market, competition is fierce. People and businesses are competing for jobs, clients and projects – using whatever means necessary to win. However, ...

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Integrating and Transforming Green Buildings with Building Information Modeling (BIM)

Building Information Modeling, or BIM, is a design movement that has captured the interest of the industry and created a huge “buzz.” There’s still much ...

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