Using Social Media to Help #Launch Your Building Products
Function: 2013 Social Media Webinar
Using Social Media to Help #Launch Your Building + Construction Products was a 1 hour webinar event covering how leveraging social media can benefit the building product manufacturer and increase specifications.
The discussion featured perspectives and insights from a influential group of social media marketing experts in the building and construction industy on trends and how they've changed how we strategize in public relations and for marketing product launches.
Areas of discussion:
• What platforms manufacturers should focus on
• How to generate buzz about a product launch using social media
• How to find industry "influencers"
• Why blogs are critical
• When and how many updates are appropriate
• How to build relationships when you only have 140 characters
• How social media has changed public relations
• Why YouTube is great for manufacturers
PANELISTS:
Enoch Sears (@BusinessofArch), architect, author, Social Media for Architects
Steven Thomson (@architizer, @stevenjthomson) social media manager, Architizer
Mark Mitchell (@whizardly) BPM marketing strategist, author, Building Material Channel Marketing
Dana Castle (@functionatlanta) principal, director of strategy, FUNCTION:
