FORuM: Real answers to real questions.
Function:’s FORuM offers Building Product Manufacturers the opportunity to get feedback and input on a wide range of industry needs directly from the A+D audience. Comprised of several well-respected A+D professionals, FORuM will participate in dialogue on a wide range of business-critical topics – from product naming and advertising surveys to messaging, transparency tools, construction methods, designs, components and systems, and more.
As a building product manufacturer, you invest millions of dollars launching and marketing new products. Understanding the industry trends, requirements and challenges that influence architects and designers during their specification process is essential to product development and introduction. Equally important is making sure your messages and communications are in line with what your audience needs to know and how they need it delivered. But insight and feedback straight from your audience is not always easy to come by.
FORuM, a new service offering from Function:, provides a solution to that challenge.
Function:’s FORuM offers you the opportunity to get responses and feedback from the individuals responsible for specifying your products. Comprised of a group of well-respected industry professionals from the architecture and design community, the FORuM will participate in dialogue related to new product ideas, construction methods, designs, components and systems, and more. As part of the process, your questions and requests will be posed to the FORuM. The panel of architects and designers will then collaborate to compile and provide top-level feedback to assist in the evolution of your product/system development.
Function: has been immersed in the building industry for more than 15 years, working with both manufacturers and the A+D community to create effective campaigns that drive specification. Through this industry knowledge comes the FORuM – a service that will revolutionize the way you initiate and carry out the product development process.
Real answers to real questions. That is the FORuM.
For more about the FORuM service offering, email Dana Castle or call 404 524 3075.
