The ABCs of Product Marketing
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It's no secret that product manufacturer websites are a key resource for product specification. On the other hand, did you know claims from the manufacturer are also the least trusted by your customers?
Function: has compiled key findings from recent research projects we have conducted into an easy to read Executive Summary available for download from our website -
The ABCs of Product Marketing: Effectively Communicating to the Trade Audience in the Building and Construction Industry.
This is not a boring, small-type white paper. The document contains insight on Architects, Builders and Contractors preferences in:
+ Communication
+ Information Resources
+ Product Attributes
+ Brand Name Products
As a marketing leader in the building and construction industry, we take pride in being a resource for the latest trends affecting product manufacturers.
