Joslyn Fagan
Function: recently produced an advertisement for Kawneer Company, Inc.’s ongoing sustainability campaign that was recognized as “Best in Class” in this year’s Architectural Record Excellence in Advertising Award competition. The awards are given jointly by McGraw Hill Construction and Architectural Record and recognize the most effective ads in the building and design marketplace and the companies and agencies that produce them.
The winning advertisement features clean lines and a minimalist design with the image of a red apple “built” from language and information about environmentally friendly building products. The ad, developed to augment Kawneer’s “Every Day You Make a Choice. Make a Choice that Counts” message, demonstrates the company’s commitment to sustainable design and construction and to creating solutions that address the growing needs of the institutional market. Kawneer Company, Inc. is the leading manufacturer of architectural aluminum products and systems for commercial construction.
Angela Mitchell, art director at Function: and creator of the winning ad, wanted both the concept and the copy to be a literal representation of green building. “The ad is about building a healthy environment with knowledge,” she said. “The simple treatment was an effective way to be informative about the green benefits of Kawneer without overloading the ad with text or images.”
Promotion for the competition stressed that information overload often decreases an advertisement’s effectiveness, so the graphic simplicity and diversely applicable message portrayed in Kawneer’s winning ad were both factors in it being chosen.
Judges commented that, “The ad was really ‘outside the box’. The red used was an appealing color and the graphical nature of the ad is very compelling to architects.”
Added another judge, “I have it high marks for aesthetics; it stopped me in my tracks and compelled me to read more. I read every word of it, yet it never even showed you the product.”
“This recognition really speaks to the great work of our designers at Function:,” said Michele DeHaven, Principal and Creative Director for Function:. “The ad itself is a testament to our experience with sustainable messages and our ability to merge our client’s visions with content that speaks to a wide audience.”
Full page or larger ads published in Architectural Record in the first four months of 2010 were considered for the awards. Judged for their content and graphic presentation, winners were selected by a jury of eight architects and designers. Architectural Record recognized this year’s winners at the Excellence in Advertising Awards breakfast and panel discussion held Friday, June 11. Winners were selected from a nomination pool of over 150 advertisements and chosen based on content and graphic presentation as well insight into the architecture community.
Smartphones are here to stay, and with that comes an opportunity: mobile tools for your building product line. Mobile applications (apps) are the industry’s newest way to take marketing, communications and sales to the next level.Dana Castle, Principal and Director of Strategy at FUNCTION:, shares ...
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Architectural Record recently honored FUNCTION:’s work on Kawneer Company, Inc.’s blast portfolio advertisement with a “Best in Class” distinction in the magazine’s annual Advertising Excellence Awards. More than 150 ads were judged by five leading architects from across the United States and were evaluated for ...
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"You scratch my back, I'll scratch yours." Thanks to Larry Paschall for not only joining our Adivsory Board this year, but also participating in our recent Leadership Exchange, where we asked the tough questions our clients in the BPM industry not only want, but need ...
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After suggesting to our clients at Icynene they should consider doing a flash mob at a trade show, they took it to heart! Check out this one they pulled off at the 2013 Internation Builder Show. https://www.facebook.com/photo.php?v=420567284684003&set=vb.304337032991276&type=2&theater
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Today we are sitting down with our 2013 Advisory Board for an Architect Exchange to obtain a deeper knowledge of architects as an influencer segment in the building and construction industry, aid in the development of strategic marketing programs, and to keep clients privy ...
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The Center for Green schools at USGBC has started a new initiative to encourage and provide clean, healthy air for children in schools to breath. Around the country on September 29, 2012 "Green Apple" projects were held to celebrate the first annual Green Apple Day ...
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At Function: we enjoy giving back to our community and being apart of change. This summer we took part in The United Way of Metropolitan Atlanta's Day of Action by volunteering at The Salvation Army. Our team helped clean and organize their cafeteria, closets, and ...
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For the fourth consecutive year, an advertisement designed by Function: was honored in Architectural Record’s Advertising Excellence Awards. More than 150 ads were judged in two categories: content and graphic design. This year, the winning ad, featured in the category of Single Page Advertisement, was ...
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Diverse Group of Professionals to Bring Strategic Insight to Building Product Manufacturers ATLANTA, GA (August 9, 2011) – Function:, a marketing agency that specializes in reaching the architecture, building and design community, introduced today its 2011-2012 Industry Advisory Board. The board, comprised of a national group ...
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Clever. Subtle. Clean. Just a few of the words used to describe the three advertisements designed by Function: that were honored in Architectural Record’s 2011 Advertising Excellence Awards. From more than 150 eligible ads, less than 25 print advertisements were recognized as the most effective ...
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ATLANTA, GA (January 6, 2011) - Function:, an integrated marketing agency that specializes in the building and construction industry, has been named the media agency of record for Simpson Strong-Tie, one of the largest suppliers of structural building products in the world. Through this relationship, ...
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If you're familiar with Function:, you know we are always up on the latest trends in marketing building products (and often creating some of these trends). We recently completed a pair of industry studies, one on targeting the contractor in 2011 and another on marketing ...
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At the end of each year, Function: gives out a charity donation to an organization of choice. This past holiday season we focused on the idea of building communities. Architecture for Humanity— a team of over 700,000 design fellows and volunteer design professionals providing pro-bono ...
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Untangling Daylighting and Mesh Environmental Design + ConstructionBy J. David CarduffMay 2010 “Light every building using the sky.” That’s the vision of the Daylight Collaborative, a program created by the Energy Center of Wisconsin to provide information on daylighting. It sounds implausible, perhaps. But then again, many of the most ...
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Medical Building Gets Dose of EfficiencyArchitectural ProductsNovember 2009 CHALLENGE: As MEDITECH continued to grow, it needed a facility that would not only accommodate new and future employees, but also provide and opportunity for existing employees to relocate closer to home. The four-story, 122,000-sq.-ft. building, located in Fall ...
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New Ski Jump Balances Both Design Appeal and Functionality Metal Building DeveloperMay/June 2009 Scope: Norway’s most recognizable mountain, Oslo’s famous Holmenkollen, now boasts a newly rebuilt ski jump, which has already been honored as the chosen site for the Nordic World Ski Championships. Renovated 18 times since its ...
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Below is a video clip from Architectural Record's AIA Excellence in Advertising Awards Ceremony featuring commentary from the jury on our print ad that won Best in Class: Single Page. From one of the judges:"I gave it high marks for aesthetics; it stopped me in ...
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ATLANTA, GA (July 19, 2010) - With a long, company-wide history of strong sustainable product development and practices, Johnsonite, a Tarkett company, sought to increase awareness around its ongoing sustainable programs and efforts during the NeoCon® World’s Trade Fair 2010. However, gathering an audience through ...
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People say there is always good that comes out of a bad economy. One trend - I will call it a trend but in reality it has been around forever but just has not gotten the attention it deserved- is Humanitarian Design in Architecture. Lately ...
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Function: recently produced an advertisement for Kawneer Company, Inc.’s ongoing sustainability campaign that was recognized as “Best in Class” in this year’s Architectural Record Excellence in Advertising Award competition. The awards are given jointly by McGraw Hill Construction and Architectural Record and recognize the most ...
: READ MORE
ReVision, a word with origins in the mid16th century, has been co-opted and rebranded. To ReVision is not simply to revise something, it is to see the object/concept/idea new again. It is with a fresh look at the ordinary that architects and inventors alike are ...
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The word “sustainable”, as defined by Merriam-Webster’s (online) Dictionary, means: 1: capable of being sustained2 a: of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged b: of or relating to a ...
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It's not just our company tagline, it's our motto. Daily, we build strategies and tools that help architects and designers discover products that enable them to design and construct healthier schools. We build relationships between building product manufacturers and building owners. We ultimately build a ...
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We at Function: not only believe that, we live it. Every year, come October, we start talking about the upcoming holidays – when to have our party, when to draw for Secret Santa, who's turn it is to design our mailer (always a source of ...
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ATLANTA, GA (August 4, 2009) - Function:, an integrated marketing agency that specializes in reaching the building, architecture and design community, announced today that it recently received a Southeastern Excellence in Design (SEED) award in the category of Print, Integrated Brand Design for its work on ...
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Specialized Marketing Agency and Other AEC Industry Leaders Gather to Discuss The Effects of BIM on the Industry ATLANTA, GA (January 12, 2009) – Function:, an integrated marketing agency that specializes in reaching the building, architecture and design community, will be joining RCMS Group, the ...
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Function, a public relations and marketing firm in Decatur, pays 100 percent of health premiums, even though it has just 15 staffers. http://www.georgiatrend.com/features-business-industry/11_08_bptw.shtml
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Green advertising, when done well, can be quite effective in these days of rising oil prices, melting polar ice caps and other frightening developments. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20081027/FREE/310279934/1068/best2008
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Fresh Collateral, Website and Positioning Statement - “We’re Into Building Things”- Further Align Company with Building, Architectureand Design Community ATLANTA, GA (September 24, 2008) - Function:, an integrated marketing agency that specializes in reaching the building, architecture and design community, announced today the launch of ...
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Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors. Read the article.
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Atlanta-based marketing and design firm Function: created this sample book for Unisource Worldwide’s Porcelain Ultra coated paper line. Featuring the photography of iconic rock ’n‘ roll photographer, Baron Wolman, the volume helped promote the Unisource brand on the West Coast. View the work on Communication ...
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