What Do You Want to Know about A&D; Product Specification?
Product specifiers play an important role in the building, design and construction industry. They directly impact sales and product usage. For building product marketers, it’s important to understand the role of the specifier.
Later this month, we’ll be meeting with a panel of specifiers from architectural and design firms across the country. The goal of the discussion will be to learn more about how manufacturers can support the role of the specifier. We think it’s important to speak directly with specification writers to better understand the challenges they face and the information they need in order to make the best and most educated product choices for their projects.
In preparation for the panel discussion, we’re looking for input from product manufacturers. As a product manufacturer and marketer, what questions would you like us to ask the panel? As part of the process, we will record the discussion and share an executive summary of our findings on our site. We hope that the information we gather will directly benefit your marketing efforts.
Feel free to send your questions to [email protected] or call us at (404) 524-3075 ext. 111 to discuss your specification challenges in more detail. We’ll be collecting questions through the end of the day, Friday, March 18.
We look forward to presenting your questions and to sharing our findings with the industry.