Building product manufacturers know vertical markets, like healthcare, are critical to their success in the marketplace. Many will embark on vertical marketing campaigns, but all too often the campaigns lack strategy or substance. The infographic below illustrates the seven interdependent elements required to deploy successful vertical strategies.
Building product manufacturers know vertical markets, like healthcare, are critical to their success in the marketplace. Many will embark on vertical marketing campaigns, but all ...
: READ MORESocial media is an open platform for conversation and is often used as a channel for public relations professionals to reach editors, publishers, influencers ...
: READ MOREFailure to differentiate products from the competition during a launch, or over time, is one of the biggest mistakes a manufacturer can make. If ...
: READ MOREYou've created an advertisement that is visually appealing, has all the right messages and addresses the audience appropriately, but then what? When is the best ...
: READ MOREYou’ve seen them... the really good ads, and the really really bad ads. Take a look at the ads you produce and ask yourself where ...
: READ MOREBusiness is about making connections. It's who you know and connecting them with what you have to offer. And that is what Function: does - ...
: READ MORE1. Attack the Market at a Regional Versus National Level Define a manageable amount of key regional markets, approximately six to eight, and focus ...
: READ MOREA scene in the film Minority Report shows a flat screen TV greeting customers at stores with personalized ads. The Hunger Games’ notorious capitol society ...
: READ MOREFunction: remains engaged with our clients target audiences to better understand their habits, thought processes and to stay ahead of industry trends. This enables us ...
: READ MOREIn the age of social media, smart phones and online meeting tools, many people find themselves yearning for face-to-face interaction. Companies who put extra effort ...
: READ MORECarl Seville, GBA Advisor It isn't easy to meet the energy and water requirements set by the LBC The Living Building Challenge uses the flower ...
: READ MOREby Carl Seville, GBA Advisor This new non-profit has a solid pedigree and lofty goals Image 1 of 4 Adam Deck, the director of the ...
: READ MOREBy Laura Davis, AIA, Dallas Architect There’s more to choosing an architect than what you’ll see in a résumé or proposal. Dallas Architects, Laura Davis, ...
: READ MOREBy Carl Seville, greenbuildingadvisor.com How I learned more than I expected at an affordable housing conference I recently learned that in Georgia, as well as ...
: READ MOREBy Megan Tinkler, meganleanne.com Often times the term “modern design” is misused and misinterpreted by the general public. It is thrown around casually to describe ...
: READ MORETwo-thirds of architects and designers, contractors and builders are using mobile apps. But out of those, what percentage are using mobile apps for business purposes? ...
: READ MOREIt's no secret that product manufacturer websites are a key resource for product specification. On the other hand, did you know claims from the manufacturer ...
: READ MOREby Ted Hettick, New Business Director, Function: During one of our Construct Knowledge Series Webinars, an editor asserted that 75% of information would be gathered ...
: READ MOREIn a year when large building and construction companies still felt the economic ripples of a hard-hit industry, Brian Zeis, president of Anjer Construction, said ...
: READ MOREOscar Wilde once said, “There is only one thing worse than being talked about, and that is not being talked about.” Today, in the age ...
: READ MOREContractors’ schedules are fast-paced and demanding. With more days spent out of the office than in, contractors often have little time to check email, browse ...
: READ MOREFunction: recently surveyed over 1,000 Manufacturers to examine the outlook for marketing building products in 2011. Through this research, we identified the direction of marketing ...
: READ MOREby Ted Hettick, New Business Director, Function: If you've met with me in person recently, you probably heard me talking about the contractor trend study ...
: READ MOREResearchers in the UK are attempting to create something radical for the building industry: a living building skin. Like coral, this carbon negative compound is ...
: READ MOREby Ted Hettick, New Business Director, Function: The other day I had the chance to visit with TVS Design's Sustainable Studio Director, Susie Spivey-Tilson. As ...
: READ MOREIt’s important to tailor any marketing approach to the specific product and company, but with over twelve years of experience in this market, we at ...
: READ MORESure Social Media is a fun way to kill time with pointless status updates, playing games, sharing pictures, reuniting with old friends and keeping tabs ...
: READ MOREby Ted Hettick, New Business Director, Function: Ever heard of FUMIFU? I am a big proponent of acronyms and this one stuck with me. I ...
: READ MOREIn PR, knowing market trends is a foundational element of doing business. In the last few years, nothing has made a bigger impact than the ...
: READ MOREICC, ANSI, ASTM, ISO, ASHRAE - the string of monikers floating around in the world of building codes is a long one. And on March ...
: READ MOREby Ted Hettick, New Business Director, Function: As we move into March of Twenty Ten, we find winter begrudgingly winding down and tax season winding ...
: READ MORERecently, Function conducted a Webinar on the changing face of media relations. We brought in some of the most well respected and knowledgeable media experts ...
: READ MOREOpening his State of the Union address with a reference to the periods of economic trouble America has faced and endured in the last century, ...
: READ MOREA New Culture For years the American mindset was “greed is good” (á la Gordon Gekko in the 1987 movie “Wall Street”). We produced a ...
: READ MOREThere was a time that marketers reached their audiences solely through print – printed pieces of mail, printed advertisements in magazines and newspapers, and printed ...
: READ MOREby Jessi Probus, PR, Function:photo credit: Nationalgeographic.com It finally happened. Thanks to Al Gore, polar bears, and time-lapse glacier photos, being green is trendy. Celebrities ...
: READ MOREby Joslyn Fagan, Director of Public Relations, Function: For those of you who read this blog regularly (you are out there, right?), you may remember ...
: READ MOREby Joslyn Fagan, Director of Public Relations, Function: As the mother of a six-month-old I spend a lot of time reading books that are designed ...
: READ MOREAs a society we have become increasingly aware of the impact of our behavior on the global environment. We have found ourselves, in a short ...
: READ MOREIn today’s tight market, competition is fierce. People and businesses are competing for jobs, clients and projects – using whatever means necessary to win. However, ...
: READ MOREBuilding Information Modeling, or BIM, is a design movement that has captured the interest of the industry and created a huge “buzz.” There’s still much ...
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