New Study on Marketing Products to Architects, Builders and Contractors

It's no secret that product manufacturer websites are a key resource for product specification. On the other hand, did you know claims from the manufacturer are also the least trusted by your customers?
 
Function: has compiled key findings from recent research projects we have conducted into an easy to read Executive Summary available for download from our website -

The ABCs of Product Marketing: Effectively Communicating to the Trade Audience in the Building and Construction Industry.

This is not a boring, small-type white paper. The document contains insight on Architects, Builders and Contractors preferences in:

• Communication
• Information Resources
• Product Attributes
• Brand Name Products

As a marketing leader in the building and construction industry, we take pride in being a resource for the latest trends affecting product manufacturers.
http://functionatl.com/articles
 
ted hettick
director of client development
business analyst
FUNCTION:  
we’re into building things through marketing, design and public relations