Introducing the Construct Knowledge Marketing Exchange

If you're familiar with Function:, you know we are always up on the latest trends in marketing building products (and often creating some of these trends). We recently completed a pair of industry studies, one on targeting the contractor in 2011 and another on marketing building products in 2011.

As a marketing leader in the building and construction industry, Function: believes sharing knowledge from these findings and other relevant market trends is beneficial to our clients and the industry as a whole. Over the course of these studies, many participants expressed interest in not only seeing the results but also learning about the latest best practices in marketing building products.

Based on this demand, Function: is creating The Construct Knowledge Marketing Exchange, a live interactive meeting space/virtual forum for small groups of non-competing marketers of building products to come together to discuss marketing best practices and trends, share successes, insights and ideas, listen and learn from each other.

Facilitated by Function:, participants will login to view discussion topics and meeting agenda, slides, etc. on screen and can use their computer speakers or call-in via phone to discuss with their peers. We are keeping the groups small to allow for everyone to get an opportunity to talk. We expect the Exchange to last about an hour and sessions will be scheduled depending on participants availability.

Interested Building Product Manufacturers please email [email protected] with their company and product category/division and timeframe that best fits your schedule. Function: assembles the participants into groups of non-competing manufacturers, organizes the scheduling, meeting agenda/discussion topics and then communicates back to the group prior to the Exchange.

We are very excited about the Exchange and look forward to developing it into a helpful resource for the industry.


ted hettick
director of client development
business analyst
FUNCTION: we’re into building things through marketing, design and public relations