Content That Builds

Stressed Out About Your Building Product Marketing? Help is Here

July 25, 2017

Stop Procrastinating and Outsource that Project: How to Get Your Building Product Marketing Projects Moving in the Right Direction When it comes to building product marketing, not all projects, strategies and initiatives are equal, some of... Read More

Cognitive Empathy is the First Secret to Successfully Marketing to A&D Specifier

June 26, 2017

Emotional intelligence (EQ) is a hot topic in marketing. EQ refers to a person’s ability to recognize and understand their own feelings as well as the feelings of others around them and how to adjust thinking and behavior based on... Read More

3 Favorite Quotes by Bjarke Ingels in Abstract: The Art of Design

March 21, 2017

Abstract: The Art of Design, a new Netflix docuseries follows the lives of eight high-profile designers through their creative process on a recent project while providing background on their own inspiration. From illustrator, Christoph... Read More

How to use social media to attract and engage with customers

February 28, 2017

With a quick Google search, you’ll find an incredibly deep list of strategies and tactics that all claim to grow your business by bringing in new customers. From sophisticated digital platforms with innovative capabilities to a more... Read More

AIA in 2030 and You in 2016

December 08, 2016

The good news is that The American Institute of Architects (AIA) has set a goal to reduce predicted energy use intensity (pEUI) and achieve carbon neutrality by 2030. The not-as-good news is that the design industry is not on track to meet... Read More

The New CEU

November 01, 2016

Architects and designers are no strangers to continuing education units (CEUs). These learning opportunities are essential to staying up to date on trends and issues within the building and construction industry. CEUs can play a significant... Read More

People to Products—Human Centered Design

October 10, 2016

Often, people assume they know what a customer wants before asking. And, sending out surveys or making a few phones calls use to be the extent of our industry’s marketing research. To find a better way to perform marketing research,... Read More

What You Don’t Know about the A&D and AEC Audience May Be Impacting Your Specification Rate

August 17, 2016

Creating an Audience Persona for the Built Environment: Most B2B and content marketers will tell you that you need to fully understand your audience in order to create relevant marketing and messaging. Experts urge marketers to create buyer... Read More

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