With building and construction still slumping, it is more critical than ever for product manufacturers to effectively position and market to the trade audience. Function: has compiled key findings extracted from research conducted to gather insights from Architects, Builders and Contractors regarding preferences in Communication, Information Resources, Product Attributes and Brand Name Products.

Often times the term “modern design” is misused and misinterpreted by the general public. It is thrown around casually to describe what many may think is new, while what these people are really referring to is “contemporary design.” Modern design by definition is indicative of the mid-20th century, ranging from the mid-1930s to the late 1960s.

Contractors’ schedules are fast-paced and demanding. With more days spent out of the office than in, contractors often have little time to check email, browse the Internet, meet with sales or read publications. So, as a building product manufacturer (BPM), how can you best get your message in front of them?

The GREENGUARD Environmental Institute, a part of the UL Global Network, is an accredited, third-party organization dedicated to protecting human health and enhancing quality of life by improving indoor air quality (IAQ) and reducing chemical exposure. GREENGUARD certifies products and materials for low chemical emissions and serves as a resource for selecting healthier materials for controlled indoor environments.

A new trend in architecture has emerged – practicality. Architects and designers are creating buildings that cater to the needs and lifestyles of the building occupants. The design focus has shifted away from the elaborate on to the functional; away from a focus on prosperity and towards a sense of social responsibility. It’s called “humanitarian design.”

Function: understands the many components of exterior sidings and the important role that brick plays among cladding materials. We understand all the channels and how to best reach customers whether they are homeowners, builders, distributors or architects. Our vast industry knowledge and experience within the brick industry allows us to create solutions that impact the specification of the product.