A marketing, advertising and public relations agency that specializes in connecting building product manufacturers to architects, builders and contractors.

When it comes to the building industry we know our stuff. We know architects, builders and contractors, and how to reach them. We understand the commercial and residential markets. We attend industry events, visit plants and distribution sites, conduct research, put together advisory boards and work with the media to develop relationships and gather information that helps our clients expand their businesses. Building product manufacturers look to us for insight and solutions that deliver results and increase specifications. We build strategy, connections and communications. We create messaging and enhance sales. We build bridges between product manufacturers and their audience. It's simple: we build your bottom line.

Our EXPERTISE is

Advertising

Marketing

Public Relations

Content Management

Media Planning

Strategic Planning

Research + Analysis

Interactive

Training

Customer Relations

: Webinar Leadership Exchange - Outside In: A Look at High Performance Building Facades

One of the hottest topics today is the building envelope -- walls, windows, doors and more. Find out how manufacturers, architect and contractor can work together to build more efficient buildings from the outside, in.

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: Event Leadership Exchange: Part 2

Listen to Part 2 of the Leadership Exchange and find out some highlights of what architects really think matters most!

: DETAILS
: Event Leadership Exchange - Part 1

Want to know what architects and designers really think? Because we specialize in connecting building product manufacturers to their audiences, we bypassed the industry articles and went straight to the source – architects and designers – to find out what they hope for in 2013.

: DETAILS
: Article Don’t Get Ignored: Tips From Editors and Media Reps on How to Get Your Stories and Ads Seen

You've created an advertisement that is visually appealing, has all the right messages and addresses the audience appropriately, but then what? When is the best time to place the ad? Why?

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: Article The Good, The Bad + The Ugly

You’ve seen them... the really good ads, and the really really bad ads. Take a look at the ads you produce and ask yourself where they fall. Hopefully not the latter. There are many components to an ad, and what may look like a simple one-page ad is really the result of very detailed thought and a thorough design process. Here are some tips to make sure you’re making the most of your advertising spend.

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: Article Connect. Inform. Act.

Business is about making connections. It’s who you know and connecting them with what you have to offer. And that is what Function: does – connect building product manufacturers with architects to increase brand awareness and build the bottom line.

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: Case Study "Save the Ceilings" Campaign for Armstrong

Taking a bold and clever approach to ceiling recycling, Function: centered the campaign on the concept and tag, "Save the Ceilings."

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: Webinar Transparency to Specification – Translating Sustainable Product Claims

Transparency to Specification was a two-part Construct Knowledge Series webinar event covering how emerging trends such as Environmental Product Declarations (EPD) and Life Cycle Analysis (LCA) impact product specification.

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: Case Study Metl-Span Launches Industry Changing Product

As a pioneer in insulated metal panel development for over 40 years, Metl-Span is dedicated to manufacturing and marketing increasingly innovative insulated building panel products. Serving the commercial, industrial and cold storage industries, the company provides energy efficient and cost-effective insulated roof and wall panels, which have been installed throughout the world.

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