A marketing, advertising and public relations agency that specializes in connecting building product manufacturers to architects, builders and contractors.
Our EXPERTISE is
: Article FORuM: Real answers to real questions.

Function:’s FORuM offers Building Product Manufacturers the opportunity to get feedback and input on a wide range of industry needs directly from the A+D audience.

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: Event Leadership Exchange: Part 2

Listen to Part 2 of the Leadership Exchange and find out some highlights of what architects really think matters most!

: DETAILS
: Event Leadership Exchange - Part 1

Want to know what architects and designers really think? Because we specialize in connecting building product manufacturers to their audiences, we bypassed the industry articles and went straight to the source – architects and designers – to find out what they hope for in 2013.

: DETAILS
: Case Study Building infinite possibilities

With the offerings of three different companies on the table, showcasing the portfolio of combined products was central to this campaign. Because of the collaboration of Kawneer, Traco, and Reynobond® products, it was vital to showcase the variety of innovative products to architects.

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: Case Study Making life less noisy

Extraneous sound in a space can negatively impact learning, productivity, and health. With the introduction of Environmental Acoustics™, a line of products designed to eliminate noise and cultivate a better workspace, CertainTeed reached out to Function: to spearhead the campaign.

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: Article Don’t Get Ignored: Tips From Editors and Media Reps on How to Get Your Stories and Ads Seen

You've created an advertisement that is visually appealing, has all the right messages and addresses the audience appropriately, but then what? When is the best time to place the ad? Why?

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: Case Study Weaving exceptional performance into roller shade fabrics

Mermet enlisted Function: to develop brand awareness. Despite manufacturing some of the industry’s most high-performance and top quality solar fabrics, Mermet lacked the exposure needed to be a household name.

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: Article Connect. Inform. Act.

Business is about making connections. It’s who you know and connecting them with what you have to offer. And that is what Function: does – connect building product manufacturers with architects to increase brand awareness and build the bottom line.

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: Article The Good, The Bad + The Ugly

You’ve seen them... the really good ads, and the really really bad ads. Take a look at the ads you produce and ask yourself where they fall. Hopefully not the latter. There are many components to an ad, and what may look like a simple one-page ad is really the result of very detailed thought and a thorough design process. Here are some tips to make sure you’re making the most of your advertising spend.

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