Industry Trends

Discover How the Latest Trends
Can Impact Your Success

Construct Fall 2016

Dig in to the latest industry trends including:

+ The New CEU
+ The 2030 Challenge
+ People to Products – Human Centered Design
+ Tools and Technology

Construct Spring 2016

News, trends and solutions for building product manufacturers.

+ IS LIGHT COMMERCIAL THE NEW GROWTH MARKET?
+ THE VALUE OF PUBLIC RELATIONS
+ CONTENT IS KING
+ THE VOICE OF THE CUSTOMER
+ MULTI-FAMILY GUIDE
+ TOOLS + TECHNOLOGY

The ABCs of Product Marketing

Check out key findings from recent research projects we have conducted into an easy to read Executive Summary available for download.

The document contains insight on Architects, Builders and Contractors preferences in:

  •  Communication
  •  Information Resources
  •  Product Attributes
  •  Brand Name Products

What's Your Go-To Market Strategy for Verticals?

Building product manufacturers know vertical markets, like healthcare, are critical to their success in the marketplace. This infographic illustrates the seven interdependent elements required to deploy successful vertical strategies.

Mobile Apps in the Building and Construction Industry

Two-thirds of architects and designers, contractors and builders are using mobile apps. Our latest market research will help product manufacturers better understand how to reach their target audience through the mobile space. 

Marketing Building Products in 2011: Trends in Marketing Plans, Budgets and Priorities

A PDF of research-based marketing plans, budgets and priorities in the building products industry.

Targeting the Contractor in 2011: Industry Trend Research for the BPM

An in-depth look at the latest communication preferences of contractors. In collaboration with iSqFt, we surveyed a diverse sample of contractors to help keep us and our clients ahead of shifts in professional habits and best ways to reach target audiences.