Hunter Douglas Contract

Shades of Happiness

Next Campaign
Building Relationships. Sharing Smiles.

The Outcome

When Hunter Douglas initiated a relationship with Ronald McDonald House Charities of Southern California (RMHCSC), it wanted to simultaneously strengthen a bond with the architecture industry. Function: worked with Hunter Douglas to develop a theme for a regional art contest – called “Shades of Happiness” – that invited children attending Camp Ronald McDonald for Good Times to create unique artwork to answer the question, “What makes you happy?”

Function: promoted the contest via public relations and social media content, coordinated more than 200 submissions and arranged for a panel of architects, designers and magazine editors to evaluate the artwork. The winning designs were printed on Hunter Douglas window shades that were donated to Camp Ronald McDonald for Good Times.

To further share the “Shades of Happiness” program and results, Function: assisted Hunter Douglas in shooting a beautiful video of winners and other key participants on camp’s opening day.

*The photos above were shot by Camp Ronald McDonald for Good Times showcasing winning artwork. 


Tons of smiles