Previous Campaign

Kawneer North America

Integrated Multi-Brand Campaign

Industry Leaders Unite.

The Outcome

As part of Alcoa's global Building and Construction Systems (BCS) business, Kawneer wanted to demonstrate how its extensive range of products, including Traco brand windows and Reynobond® architectural panels, can help architects meet numerous project and performance goals.

Function: developed an integrated campaign – which included a multi-brand advertisement, website landing pages, tradeshow banners and giveaways, messaging, and public relations outreach to targeted media – to invoke a new way of thinking and demonstrate a key message, “Together We Build Infinite Possibilities.” 

Ultimately, the multi-brand campaign established the company’s position as an industry leader and demonstrated that together, Kawneer, Traco and Reynobond offer an unmatched breadth and depth of solutions.

Print + Digital ad camapign