Hit your mark with projects designed for the AEC industry

Project Expertise for the A+D Industry

Marketing to A+D audiences requires extensive industry expertise.
Most agencies don’t have this. We do.

Over our 20+ years of industry specialization, Function has developed the capabilities required to reach, engage, and convert A+D professionals at every stage of the sales cycle. Large-scale effort or small-scale project, we know how to work with your teams to make everyone more agile and more effective.

Our strength lies in our flexibility and ability to help manufacturers:
+ Differentiate their products in a crowded competitive field
+ Establish a thought-leader position in the market
+ Uncover and own opportunities in vertical markets
+ Assist internal teams with projects they don’t have time to tackle

We’ve helped brands achieve their goals through strategic initiatives of all sizes, including:
+ Product launches for a range of interior and exterior building solutions
+ Social media to engage with targeted audiences
+ Media relations strategy and execution for tradeshows
+ Sales training to align messaging with a marketing campaign
+ Educational videos
+ Content development and execution
+ New product naming
+ Surveys for architect feedback and input
+ Dealer and distributor campaigns
+ Print and digital advertising
+ Voice of customer research
+ Targeted digital campaigns
+ Byline articles for placement in top industry publications
+ User analysis to streamline website navigation
+ DIY resource tools
+ Technical videos and installation instructions
+ Sales PowerPoint presentations and templates
+ Big box in-store packaging and POS
+ Event planning for sales meetings and round tables
+ Community outreach programs
+ Campaign and platform development to differentiate a brand or product
+ Webinar creation, hosting and industry expert panelists
+ Customized CEUs

See how leading manufacturers have leveraged our expertise:

CertainTeed Ceilings:
Establishing Thought Leadership Positioning in the Market










Defining Market Leadership Abilities




LP SmartSide:
Identifying Opportunities in Light Commercial



See all of our industry targeted projects.

Get in touch to learn how we solve your brand's unique challenges.



Let us show you how we push the boundaries of marketing and PR strategies.