The Outcome
As part of Alcoa's global Building and Construction Systems (BCS) business, Kawneer wanted to demonstrate how its extensive range of products, including Traco brand windows and Reynobond® architectural panels, can help architects meet numerous project and performance goals.
Function: developed an integrated campaign – which included a multi-brand advertisement, website landing pages, tradeshow banners and giveaways, messaging, and public relations outreach to targeted media – to invoke a new way of thinking and demonstrate a key message, “Together We Build Infinite Possibilities.”
Ultimately, the multi-brand campaign established the company’s position as an industry leader and demonstrated that together, Kawneer, Traco and Reynobond offer an unmatched breadth and depth of solutions.