Content That Builds

AIA in 2030 and You in 2016

December 08, 2016 | Trends

The good news is that The American Institute of Architects (AIA) has set a goal to reduce predicted energy use intensity (pEUI) and achieve carbon neutrality by 2030. The not-as-good news is that the design industry is not on track to meet it. However, there has been progress, and progress is an indicator of change not only for architects, but for manufacturers as well.


According to the AIA 2030 Commitment 2015 Progress Report, “The bold 70 percent pEUI reduction goal was attained by 3.9 percent of the 2.6 billion gross square footage of reported projects, the highest ever reported.”[1] Slowly but steadily, sustainability goals, including the one set by the AIA, are changing the building and construction industry and will continue to affect design methods and products. This means manufacturers need to practice thinking ahead. Building product producers must begin to look at how energy efficiency will change the way they market their products.


Green building objectives like the AIA 2030 Commitment are carrying more weight across the industry and may eventually become standards for buildings of the future. These energy efficiency targets may even transform into future building codes and become regulatory criteria. Building code changes are often followed by changes in specification habits by architects and designers. Clean energy and resource objectives will spark a transition from sustainability as a benefit, to sustainability as an expectation and requirement. The outcome of these changes will affect everyone from manufacturers to architects to building occupants.


This transition will prompt trade organizations, building owners and even the government to look at even more architects to design with sustainability in mind. Contractors and builders will then look to manufacturers to provide the products meet the building codes containing stricter energy efficiency clauses and requirements. Organizations and initiatives have a big influence on their member community and your target audience. The affects an association has on the participants will trickle down to you as the manufacturer and producer.


Due to this trickle down affect, architects will then seek out products that address issues discussed within the organization. Products with good marketing that fit sustainable specifications and exceed requirements will remain at the forefront.


Function stays on top of industry goals to market accordingly, helping your products stay top of mind. When your products meet the codes and are marketed correctly, your designs are much more likely to achieve specification.


[1] Lau, Wanda. Hanley Wood. “A Reality Check from the AIA 2030 Commitment 2015 Progress Report.” Website.


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